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Gaining cannabis clarity: Tips for purchasing in a cluttered industry

FIGR logo Presented By FIGR November 6, 2019
Figr Budtender App
Courtesy of FIGR

In Canada, there are 141 cannabis brands, and each one of those brands has their own way of marketing, merchandising, categorizing, and educating consumers about their products.

It’s a lot, we know, but educating yourself about what’s out there can help you better navigate the shelves in order to find exactly what you’re looking for. It’s equally important to look for companies who are open to sharing the details about their processes and products.

There are some licensed producers providing tools that make the decision-making process a little easier by presenting the information you need in a format that’s easy to find and navigate.

A great example is FIGR, a Canadian cannabis company with deep roots in farming and agricultural experience, who has developed a new digital tool for educating consumers and budtenders alike. The FIGR Budtender app can help you take a deeper dive into what exactly you are consuming and where it came from.

Cannabis education starts with access to information, and tools like this app can help, but knowing how to become an informed cannabis consumer is equally as important.

Collect the facts

When you walk into a cannabis retail store, the first question you’re typically asked is “Can I help you find anything today?” The best answer you can give to this question is the honest one.

Just as coffee aficionados want to know everything about the beans that went into their cup of java–like what region they were grown in and how they were roasted, cannabis consumers want to know the characteristics and origins of their buds.

So, when you’re looking to buy, you should aim to gather as much information as you can about a product and its different traits so you can make an informed purchase decision.

FIGR is setting the gold standard for providing consumers access to information about their products. They’re using SENTRISM, a one-of-a-kind traceability platform that tracks data about their plants, and provides consumers with access to in-depth information to maintain transparency. Each packaged product is assigned a unique lot number so users can track the production life cycle of their cannabis all the way back to the mother plant–you’re never left guessing.

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“We think transparency in the cannabis industry is important, so we’re putting educational tools in the hands of the consumers,” stated Zack Grossman, Marketing Director at FIGR. “Consumers will know exactly what went into producing their cannabis and where it came from.”

With easy access to all the information SENTRISM provides through the FIGR Budtender app, all of your immediate questions can be answered, including:

  • What is the exact THC:CBD ratio?
  • What is the terpene profile?
  • Where was it grown?
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Transparency is not just for LPs, but also for yourself

You’ve done your research and know which LPs’ products you’d like to explore. Great! But now you’ve entered the buying process, which is a whole other layer. Luckily, there are very informed budtenders out there to help take you across the finish line–but you need to come prepared.

When you walk into a cannabis retail store, the first question you’re typically asked is “Can I help you find anything today?” The best answer you can give to this question is the honest one. Let your budtender know what type of experience you’re hoping to have with the product, or the environment in which you’ll be consuming. Are you looking to relax? Get creative? Go to a show? Check out a new restaurant? By speaking honestly, you can lead your local budtenders to making the best suggestion for you.

Listen to your body to learn what works

You’ve picked up a strain and are ready to give it a go, but as you may know, cannabis strains behave differently with each individual. Just like a fingerprint, we all have our own unique endocannabinoid system, which is used for breaking down and processing cannabis compounds. That’s why it’s important to listen to your body after consuming cannabis to figure out if that strain worked for you or not.

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Just as coffee aficionados want to know everything about the beans that went into their cup of java–like what region they were grown in and how they were roasted, cannabis consumers want to know the characteristics and origins of their buds.

After the experience, take a look at the terpene profile and THC:CBD ratio of the strain. This will help you narrow down what went well (or what didn’t) so you can determine your personal tolerance and preferences. With time, you’ll begin to notice patterns–if something made you feel drowsy, uplifted, energized, inspired–which will help you hone your expertise in selecting cannabis products that work for you. For example, if strains heavy in limonene make you feel great, that information will help you pick your next strain (also limonene dominant).

This is where the FIGR Budtender app again comes into play, you can scan your packaging to revisit your product information, so you can build an understanding of how different strains affect you and identify what you want to try more of in the future.

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Practice makes perfect

As we’re sure you’ve noticed, gathering information has been a key theme here, and something we should not shy away from. Transparency is important because it facilitates education and is the best way to learn what’s out there in order to better enjoy your experience. Do your research and look for cannabis companies that provide transparency into their processes and products to equip yourself with all the information needed to make an informed decision, and then reflect on your personal experiences in order to learn what works for you.