Great buzz, but doesn't really last that long. Kicks in after about 10 minutes. The flavour is awesome though. Has a classic, authentic cherry flavour to it. Mild sweetness and overall more like a soda water. Happy that I didn't see red food dye in it but ingredients list "cherry juice concentrate" which could've had it in there (it makes ADHD and some mood disorders worse). I will 100% be buying this again. Not great if you're looking to get super high, but a fab replacement if you're socializing. Price is about the same as a craft beer at a restaurant so it won't break the bank if you're spending more time at home than out. Cheers!