It felt like entering a posh fine dining restaurant in the front. Once inside, I was thoroughly impressed by the spacious layout and funky, fun feeling atmosphere. The large wall to the left of the entrance forms the 'menu' with a beautiful display of strain families, each coloured to suit the mood/purpose of use. These little hanging tags are extremely helpful as they are each coded with easy-to-see features, such as the name, the strength of either THC or CBD and also the format, whether flower, pre-roll, oil, etc. You select the strain you want and take the tag to the front counter where highly knowledgeable staff show you the various forms your selection comes in so you can decide which form offers the best value per gram. Then, you take the tag with you to keep, so when you come back, you can just re-use it to re-order. In terms of a marketing method, I have never seen such a model before but I can tell you that this colourful approach appeals more to me than the plain white paper signs used in other stores. I will return to this locale and be a regular. Not only was it aesthetically appealing, the knowledgeable and helpful staff--even when very busy--are down to earth and attentive, polite and instructive. Brilliant selling strategy!