The staff is always very friendly and will converse at a level you can understand. I've been there several times, it's always pleasant, I never feel spoken down to nor pressured in any way. If you are worried about it being 'seedy' inside, don't; reputable shops like this are like boutiques with nice lighting and very well displayed products and prices.
They get a 4 for quality. I don't question the quality of the buds they sell. They always do the trick for me. I do, however find there to be excessive packaging for some products but that may be more of a factor of the producers.
They get a 5 for service, no question. Friendly, knowledgeable, happy.
I give them a 4 for atmosphere. The store is like a fancy boutique, which is fine, but I think it would be nice to have more of the cannabis culture displayed as well. Maybe a happy medium between a boutique and funky shop, lol I don't know. Have you tried White Widow? lol