7 celebrities invested in the cannabis industry

Published on November 10, 2020 · Last updated September 20, 2021

Celebrities in the cannabis industry are not as common as you might think. Not only does it take an investment, but it also takes courage to tell the public that they are consumers. But, little by little, things are starting to change and celebrities in cannabis are sprouting up more frequently.

As the most consumed psychotropic plant in the United States, cannabis has a magnetism that not even the stars can resist. It’s no wonder they’re using their star power to tap into the industry and pushing their investments to new levels.

Here are 7 celebrities that have entered the cannabis industrythrough investments, partnerships, or entrepreneurialism.

Gwyneth Paltrow – Cann

Gwyneth, a famous- Emmy award-winning actress, is a new investor in Cann, a THC-infused beverage company. With a strong following of health-conscious consumers behind her, Gwyneth and her Goopsters are welcome in the cannabis community

The Game – Trees by Game

The Game, an American rapper and actor, developed cannabis brand Trees by Game. With both flower and concentrate offerings, this California-based brand is a curated connection to hip-hop.

7 musicians with their own line of cannabis products

Montel Williams – Lenitiv

How Montel Williams took back his stolen CBD brand

Montel, an American radio talk show host, television personality, and actor is behind premium hemp and CBD brand, Lenitiv. As a “culmination of Williams’ life’s work,” his Montel by Select CBD brand is just one way he’s helping give patients and adult users access to safe CBD and THC.  

Seth Rogen – Houseplant

Seth Rogen is Launching a Canadian Cannabis Brand Called Houseplant

Seth Rogen’s love for weed is well-documented, and his brand, Houseplant has already gained popularity in Canada. With a growing product offering including beverages and strains, hopefully Houseplant is here to stay.

Shop highly rated stores near you

Showing you stores near
See all stores

Margaret Cho – Margaret Cho-G

Margaret, is a comedian, actress, fashion designer, singer-songwriter, and rescue dog mom. She’s also a cannapreneur with her own cannabis strain, Margaret Cho-G.

Dick Wolf – Digipath

Dun-dun. Dick Wolf, the creator of Law & Order has invested over $1 million in the Nevada company DigiPath – a cannabis testing and education company. With the need for cannabis labs increasing every day, looks like Wolf put his money in the right place.

Martha Stewart – Martha Stewart CBD

How to make the best cannabis brownies: Martha Stewart’s ‘to-die-for’ pot brownie recipe

If you’re just now hearing that Martha Stewart likes cannabis, we’d like to know what you’re smoking. Martha teamed up with Canopy Growth to create her own CBD line complete with wellness drops and gummies.

As legalization continues to sweep the nation, the number of celebrities in cannabis will inevitably rise. From music to film, sports to politics, culinary arts,  and everything in between, we can’t wait to see how they use their names to promote cannabis.

Shop highly rated stores near you

Showing you stores near
See all stores
Veronica Castillo
Veronica Castillo
Veronica Castillo, also known as the Traveling Cannabis Writer, lives on the road covering all things cannabis/ hemp/ and overall plant medicines. She is a collaborator, connector, and trusted partner of cannabis tourism brands like Bud and Breakfast. You can follow her journey on Instagram: @v2_traveling_veg_canna_writer
View Veronica Castillo's articles
Get good reads, local deals, and strain spotlights delivered right to your inbox.

By providing us with your email address, you agree to Leafly's Terms of Service and Privacy Policy.