Six months since Canada legalized cannabis across the country and it would seem that Canadian cannabists are keen to incorporate the leafy greens into their daily routines.
More than 70% of American and Canadian cannabis consumers over the age of 21 consume cannabis daily, according to a survey released today by Leafly Canada and Kantar, the world’s leading data, insights, and consulting company.
The study polled 2,000 Leafly readers (AKA known cannabis consumers, or at the very least canna-curious North Americans) and reveals the integrated role cannabis plays in their lives.
Why Are Canadians Consuming Cannabis?
74% of Canadian respondents reported consuming cannabis across the medical and recreational spectrum which suggests that many consumers are simultaneously exploring and embracing the plant for both therapeutic and leisurely pursuits.
Whether it be everyday consumption or situational uses like an acute need—think sleep, sore muscles, etc.—consumers of cannabis are increasingly turning to the plant in part of their wellness routines.
According to the survey, the top reason for reported usage among Canadians is to “relax and unwind.” Treating “a specific ailment” and “chronic medical conditions,” rank next, while “having fun with friends,” and “as a treat” or personal indulgence, round out the top 5 reasons for cannabis consumption.
While Canada has maintained two systems for medical and recreational cannabis, it would appear that in the minds of consumers polled, that the two are not mutually exclusive.
Straddling a space that includes recreation and health could have implications for other industries too.
When asked how cannabis has affected alcohol and drug use, more than half, 51% of Canadians polled, report consuming less alcohol. 53% of respondents report that they are consuming less over the counter medications, and 51% of respondents said cannabis has lessened their use of prescription drugs.
The survey also queried consumers on shopping habits, preferred products types, and how and where they’re sourcing information about cannabis. The complete results won’t be published next month but you can register now to receive updates on the full report.