A slang term for high quality, fragrant cannabis. Loud can also refer to the pungency of a bud’s aroma.

“If it ain’t loud, I ain’t smoking it.”

“These buds are too loud for me to burn in public; it’ll reek.”

History of loud 

Loud is a relatively new term for describing weed. The origins of the term are unclear, although many point anecdotally to the Black community of Atlanta for coining the term, popularized by local rappers Gucci Mane, 2 Chainz, and their contemporaries. 

Loud has also been said to describe a powerful gun or flashy, flamboyant clothing in the hip-hop music scene since the mid-2000s, and began to refer to intense cannabis in a similar fashion. 

It’s the opposite of terms such as boof and reggie, which refer to low quality, poorly cultivated cannabis.