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The first-ever shared workspace for cannabis businesses in Los Angeles opened its doors with a splashy party on August 30th. ParagonSpace is a modern, sleek-looking complex with all of the attributes of any normal co-working space—the big difference is, you won’t get in trouble for lighting up here. Tokers can head to the airy outdoor courtyard at the heart of the weed-friendly workspace while they do business.
ParagonSpace is the brainchild of Paragon CEO Jessica VerSteeg, a 30-year-old former beauty queen (Miss Iowa 2014) and reality TV contestant (The Amazing Race). She and her business-partner husband Egor Lavrov purchased the 4,300-square-foot, four-building office complex entirely with ParagonCoin, the cryptocurrency they launched in 2017.
Resplendent in a white pantsuit paired with a radiant smile, VerSteeg welcomed guests from all walks of the weed industry to the lifted launch event. Here’s an inside look at the evening.
Mary Jane Gibson is Leafly's Product Specialist in Southern California. She wrote and edited for High Times for over a decade. Currently based in Los Angeles, she writes about cannabis culture, entertainment, products, and cutting-edge trends. Mary Jane also co-hosts a podcast, Weed + Grub, with comedian Mike Glazer.