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About this brand

Our UP20™ promise. From one bud to another, our flower is 20% THC or higher. Every time.

We make this promise to you because buds don’t let buds down.

So, come on by and see what we’re about. We’re working hard to make sure you are proud of what we do.

We’ve stepped things UP
As the industry has grown, we’ve listened to our consumer and we’ve learned, and have evolved as Canada’s cannabis.

Buds don’t give buds the weak stuff
We know that potency is a major priority when it comes to the cannabis you choose. That’s why UP now guarantees 20% THC or higher in all our dried flower strains. That’s the UP20™ Promise.

Buds don’t stop buds from making new buds
We’re expanding our lineup to include more strains that Canadians love. We now offer UP20™ dried flower in Northern Berry, Cold Creek Kush and Ghost Train Haze.